Meeting in the Czech Republic as opponents, Damien Argrett and Levell Sanders forged an immediate bond and mutual respect for one another both on and off the court. Both Argrett and Sanders knew they wanted to create a brand that was different than any other; a brand for those who think outside the box! The two decided to form Euro Game Gear, also known as EGG. EGG combines American flavor with a twist of European Style.​

​